Renowned content creator James Stephen Donaldson, known worldwide as MrBeast, visited the Calakmul Biosphere Reserve in the state of Campeche, Mexico, as part of a filming project.
According to a local media tour guide, the influencer arrived accompanied by his production team and his partner, gamer Thea Boyseen, in an operation that included security measures and the presence of local authorities.
According to images shared by tour guide David René Dzul Ramírez, the tour of the archaeological site was carried out using all-terrain vehicles and under the supervision of National Guard officers.
Attendees also included the governor of Campeche, Layda Elena Sansores San Román, and the state Secretary of Tourism, Mauricio Arceo Piña, who participated in the logistics of the visit.
MrBeast, who has more than 300 million followers on his digital platforms, arrived in the region on a private flight that landed at Chetumal Airport in Quintana Roo. He then traveled to the Hotel Tren Maya Calakmul, located in the protected natural area of the Biosphere Reserve. This hotel, managed by the Ministry of National Defense (Sedena), was almost entirely reserved by the influencer’s production team, which had begun planning the project weeks earlier.
Although local authorities have remained tight-lipped about the details of the project, Governor Layda Sansores mentioned on her program “Martes del Jaguar” that MrBeast’s visit could be related to a new recording format for the influencer. In the released images, Sansores and the Secretary of Tourism are seen presenting a commemorative gift to the content creator, possibly as a gesture of hospitality and promoting the identity of Campeche.
The Secretary of Tourism, Mauricio Arceo Piña, has previously highlighted the importance of attracting internationally renowned figures to position Campeche as a prominent tourist destination. In this sense, the presence of an influencer of MrBeast’s stature could open up new opportunities for the region, attracting a diverse audience and increasing the visibility of its cultural and natural attractions.
MrBeast’s visit to Calakmul could have a significant impact on promoting the region. His productions, which typically reach millions of views on platforms such as YouTube, Facebook, and Instagram, not only generate revenue for the places he visits but also position them as destinations of global interest.
Choosing Calakmul as the setting for his content could represent a unique opportunity for Campeche. The Biosphere Reserve, home to one of the most important Mayan cities in the region, is a site of great historical and natural value that could benefit from the media exposure generated by the influencer.
TYT Newsroom
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