There are many different types of people who play at online casinos and if a site wants to compete, they must appeal to as many as possible to grow their customer base and bring in a constant revenue stream.
Online casinos typically segment their customer base into the high rollers and the low rollers and to appeal to both profiles, as you will see in the article below, they employ a wide range of unique tactics and features.
Definitions – what are high and low rollers?
First, it’s important to understand the difference between the two demographics that online casinos cater to:
- Low roller: Also known as casual players. A low roller plays for fun and will typically only want to deposit $20-50 each time. They might want to try and make a profit, but aren’t using online casinos as a major source of revenue.
- High roller: Big spenders. These players spend hundreds and thousands and are used to playing games with big values. This often includes professional players who are using their online gaming activities as a source of revenue.
How US online casino cater to both types of player
As the iGaming industry evolves and technology changes in general, such as the role of mobile tech, casinos utilize a range of methods to appeal to both low and high rollers, including:
Low minimum deposit and withdrawal limits
Deposit and withdrawal limits. These are the minimum amount customers can physically credit their account with, or withdraw in winnings. Online casinos usually have low minimum deposit and withdrawal limits so that casual or low roller players don’t have to spend a fortune simply to be able to play at the site.
Many have a minimum deposit of $20 and you can click here to see a list of some of the top examples. This is generally the minimum limit accepted for low rollers, although some sites also go as low as $5-10.
The same applies for withdrawals – low rollers want to be able to at least withdraw their deposit money, so the minimum withdrawal usually matches the minimum deposit limit.
Higher maximum withdrawal limits
High rollers are typically spending hundreds if not thousands. This subsequently means that their withdrawals are larger. These players will get frustrated if they can’t make big withdrawals which is why online casinos allow large maximum daily/weekly withdrawal limits to cater to high-roller customers.
For example, many sites allow customers to withdraw $5,000+ per day.
High variance for min/max play limits
Whether it’s real money gambling (RMG) at online casinos, or virtual currency gameplay at sweepstakes casinos, you’ll find that the sites offer a high variance for minimum and maximum play limits for their games.
This is done so that both low and high roller players can feel comfortable and can play with a USD/coin amount they are comfortable with.
For example, most video slots available at online casinos have a low minimum spin value of $0.20, but a high maximum spin limit of $100+. This is also true for table games where different blackjack tables are available with minimum hand limits of $1-250.
High variance for promotions
A way that online casinos attract new customers is via the promotions. They also ensure that their promotions are accessible for both high and low rollers. This is mainly done via the minimum deposit requirement to get a promotion, and the upper value of the bonus cash or deposit match bonus.
For example, many casino welcome bonuses have a low minimum qualifying deposit requirement such as $10-20 – this means that low rollers can get the bonus and stick to their smaller spending habits. At the same time, the offer might have a high maximum bonus such as a 100% deposit match bonus of up to $2,000.
This means that high rollers who make big deposits can also still benefit from the welcome offer.
Flexible payment options
Having a versatile selection of payment methods that US customers have access to is also key. This isn’t necessarily catering to low and high rollers, but more catering to the changes in customer behaviors and the payment methods they prefer.
Most online casinos and sweepstakes casinos will accept credit and debit cards, but also e-wallets like PayPal, and Venmo. In recent years, Apple Pay and Google Play have become increasingly popular and even payment services like Klarna.
Flexibility is the key for US online casinos
Offering this flexibility and appeal to both low and high roller players is a key component of the success of online casinos. The methods they use include offering flexible payment options, allowing high-value withdrawals, and allowing customers to play their games with as much or as little as they want.
The post From Small Stakes to Big Bets: How U.S. Online Casinos Balance Low Rollers and High Rollers first appeared on The Yucatan Times.