Jordy Abraham Martínez, coordinator of delegations of the Tourism Business Council (Cetur), specified that the specific aim is to promote the brand “Valladolid will enchant you” in coordination with the municipal authorities.
Also create training programs so that tourism industry employees speak English, to serve foreign visitors fluently.
In a meeting that the leaders of Cetur held with Mayor Homero Novelo Burgos, they talked about strengthening tourism.
At the meeting, attended by restaurateurs, hoteliers, tour operators, and travel agencies, key initiatives were discussed to boost the economic activity of the municipality.
Abraham Martínez stated that specifically, they intend to follow up on the brand promotion plan “Valladolid will enchant you”, which was officially presented more or less a month ago at the Municipal Palace, in order to bring all the information to strategic points, including tourism operators.
The promotion of Valladolid is one of the points that must be strengthened, but this can only be achieved in coordination with the municipal and State authorities.
The two video mappings that are presented in the two parishes of the city, San Bernardino de Siena and San Servacio, should be included.
Municipal authorities should improve roads in the city center and try to find spaces for public parking since many tourists arrive and do not have a place to park.
As part of the plans, it is to create training programs for collaborators in the tourism sector, such as waiters, cooks, hosts, artisans, chambermaids, and hotel receptionists, just to mention a few.
The training would also focus on teaching workers to speak English, since as far as he understands, only 20% of each company’s workforce speaks a little bit of the foreign language.
Perhaps we do not have full knowledge of the level of English that the workers speak, but it is estimated that it is 20%, so they must be taught so that they can speak more fluently with foreigners.
Emma Montes de Oca, one of her members from the Restaurant Association of Valladolid Yucatán (ARVAY); offered to teach the classes, so on that side it is already resolved, even the mayor himself, Novelo Burgos, said that the House of Culture offers courses.
He recalled that they recently traveled to Orlando Florida, United States to present the Gastronomic book, in which they also presented a video of the Brand “Valladolid will enchant you”, so they are already working on the plan.
TYT Newsroom