Claudia Sheinbaum says her government plans to ban advertisements from the US Department of Homeland Security, which have broadcast across the country in recent weeks and show Secretary Kristi Noem warning migrants not to enter the United States illegally.
In one 30-second ad, Noem is seen in a light purple suit saying: “If you are a criminal alien considering entering America illegally, don’t even think about it.”
She goes on to warn that if migrants break US laws, “We will hunt you down.”
Mexico’s president has denounced the adverts, which have aired in the middle of soccer matches and on primetime programming, as “discriminatory.”
On Tuesday, April 22, her government sent lawmakers reform proposals that would prohibit foreign governments from spreading what it considers political and ideological propaganda in the country.
“We do not agree with the discriminatory propaganda against the migrant population that has been broadcast on television, radio, and social media by the United States government,” Sheinbaum said.
When asked for comment on Mexico’s response, DHS said to CNN that its “ad campaign is working.”
“The data shows the world is hearing our message. Border crossings have reached the lowest ever recorded,” DHS Assistant Secretary Tricia McLaughlin said in an email. “Thanks to President Trump and Secretary Noem, we have the most secure border in history.”
The US advertisements are part of a multimillion-dollar messaging campaign meant to deter illegal entry into the United States. The DHS says the videos are “hyper-targeted” at undocumented immigrants and would be distributed domestically and internationally on TV, radio, social media, and through text messages.
In another series of adverts announced on Monday, Noem is seen telling undocumented immigrants to self-deport or face hefty fines, imprisonment, and deportation.
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