IT Boutique Hotel & Restaurant is an adults-only property set back from the busiest stretch of 5th Avenue, close enough to walk to the beach and the ADO bus station but away from the loudest nightlife noise. The hotel is arranged around rooftop swimming pools and a sun terrace, with a pool bar and a ground-floor restaurant, Catalina, serving Mexican cuisine with a family-friendly and romantic ambience. Rooms include private balconies, minibars, and free Wi-Fi, and the hotel provides a 24-hour front desk, concierge service, and yoga classes for guests. Its adults-only policy and quieter side-street setting make it a popular choice for couples visiting Playa del Carmen.