Valladolid is emerging as the new tourist hub of Yucatán.
Valladolid, Yuc., April 14 – In a formal ceremony, Dr. José Víctor Sánchez González was sworn in as president of the 2025-2026 Board of Directors of the Valladolid Hotels and Hostels Association, A.C.
Representing the Governor of Yucatán, Joaquín Díaz Mena, the head of SEFOTUR, Darío Flota Ocampo, led the swearing-in ceremony held at the Hacienda Sánchez Hotel.
Representatives of this organization, which brings together 49 members in Valladolid, representing the same number of hotels and 1,500 available rooms, attended the ceremony.
Darío Flota Ocampo, accompanied by Mayor Homero Novelo Burgos and the Director of the Cultural Trust, Clemente Escalante Alcocer, reaffirmed the Mayan Renaissance Government’s commitment to strengthening tourism promotion to increase visitor numbers to Yucatán, increase overnight stays, encourage tourists to return, and thus generate economic benefits for the region.
He noted that Valladolid has a prominent place in the State Development Plan due to its strategic location with the airports of Cancún, Tulum, and, soon, Chichén Itzá.
For his part, Dr. José Víctor Sánchez González, president of the 2025-2026 board of directors, said that the objective of the group he leads is to work in coordination with the three levels of government to consolidate tourist attractions and create products that respect the natural, cultural, and historical wealth of the municipality, positioning the Sultana del Oriente as one of the most important tourist destinations in Yucatán.
As part of the event, the 2024-2025 activities report was presented by Professor Héctor Bustos Sosa, who headed the board of directors during that period.
It should be noted that Valladolid currently has 97 hotels and 1,711 rooms, making it the second-largest tourist center in the state. With 1,500 rooms, the association’s establishments represent 87 percent of the hotel offering.
TYT Newsroom
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