Like a tailor-made suit for the Volvo brand, Prestige Motors inaugurated its new dealership for the Swedish electric and hybrid car manufacturer last Tuesday night in northern Mérida, amid a grand celebration attended by local and national executives from the brand.
Located in the roundabout of the Yucatán Siglo XXI Convention and Exhibition Center, at the Paseo de Montejo extension, the opening of Volvo’s new location in the Yucatecan capital is particularly relevant in the current economic situation in the country and leaves a very clear lesson: Volvo offers safe, efficient, clean vehicles with great design and advanced technology, qualities that distinguish it in the new vehicle market in Yucatán, a state where the company continues to focus on growth, given all that it offers.
Emilio Loret de Mola, Chairman of the Board of Directors of Prestige Motors, commented that the opening of this new Volvo location in southeastern Mexico offers customers a space with its own identity where the service experience transcends to another level.
“We are located on a 2,400-square-meter lot with a 1,600-square-meter building, where we have a showroom and sales area for new vehicles, a used vehicle sales area, a reception area, an administration area, a waiting room, state-of-the-art workshops, and a parts store. A space designed for customer enjoyment, with spaciousness, comfort, lighting, and an atmosphere very much in keeping with the Volvo brand and its vehicle portfolio,” he commented.
“We have a team of employees who know how to do their jobs very well because for them, the sale of a Volvo is not just the closing of a deal, it’s the beginning of a close collaboration between the brand and the customer,” the interviewee added.
For his part, Raymundo Cavazos, Volvo’s Mexico director, explained that the brand has always worked under the highest standards of quality and efficiency, offering vehicles whose safety levels often exceed customer expectations, without sacrificing technology, efficiency, design, and quality.
He added that Volvo is a brand convinced that the electrification of automobiles is a reality. Just a few years ago, Volvo’s electric models represented only 10% of total sales. Today, the Swedish brand sells 70% of electric models in Mexico, amid a marked trend away from internal combustion engines.
In Mexico, in just one year, Volvo’s growth has been around 70%, largely due to the philosophy on which it operates and the work of all those who make it possible for Volvo to stand out wherever these vehicles are on the road.
TYT Newsroom
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