A study by NTT Data indicates that AI has become one of the main drivers of innovation for companies in the country and throughout Latin America.
In Mexico, eight out of 10 companies are already investing in Artificial Intelligence, and virtually all of them plan to increase the capital allocated to this technology during this year.
According to the report “Artificial Intelligence in Latin America 2025”, half of the companies in Mexico allocate between one and 10 percent of their annual budgets to generative AI tools, while 37 percent invest between six and 15 percent.
For this year, practically all of these companies plan to increase their investments in this technology between 30 and 100 percent.
“These results show a strong commitment by organizations to the adoption of generative AI,” highlighted the report prepared by NTT Data and the MIT Technology Review.
The document, published a few days ago, revealed that AI has stopped being a futuristic promise to become a driver of strategic change in Latin American companies, as it is redefining operational efficiency, customer experience, and innovation in the region.
In this way, AI has become one of the main drivers of innovation for companies in the region.
AI in Latin America:
The report revealed that Artificial Intelligence (AI) has gone from being a futuristic promise to a driver of strategic change in companies in the region, impacting operational efficiency, customer experience, and innovation.
The report highlights that the adoption of AI, both traditional and generative, is rapidly transforming business sectors in the region, especially in Mexico.
In 2024, Latin American companies significantly increased their investment in this technology, with a focus on improving operational efficiency and personalizing experiences for users.
In Argentina, nine out of 10 companies are investing in generative AI, and almost 67 percent of them plan to increase the capital allocated to this technology by up to 30 percent.
Similar cases occur in Colombia and Brazil, where 89 and 87 percent of companies are allocating part of their budgets to the development and adoption of these tools, and more than half will increase their investments.
TYT Newsroom
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